Employees opinions - HR

Can Companies Still Appeal To Young People?

Businesses, and SMEs, are finding it increasingly difficult to recruit, that is a fact. How to explain it? Why don’t young people fight for a job anymore? Do you have to sell your own job offer? The answer in a few points.

Is Presenteeism Old-Fashioned For Young People ?

First, it would seem that young people are looking for a quality balance between personal and professional life, which involves free time. This is why practices such as telecommuting are preferred.

young woman working

“Working in the office… no, home works better for me”

At Indeed, for example, a job search engine, employees can work remotely without restriction. But the company goes even further and offers the possibility of taking unlimited leave. How does it work? Thanks to one condition: you can go sunbathing in Bali as long as you reach your goals.

According to C. Chantala, Commercial Director France, this solution has not experienced “any abuse in the last 3 years”.

Without going so far, offering the possibility of telecommuting is essential today to retain young employees.

The Work Environment : Criterion No.1

For 93% of young talent, the number one criterion is the good atmosphere of the company. Hence the interest of measuring the social climate of his company, and being able to provide precise figures. Find out here how to do it !

Also, according to a study by Jobteaser, 6 out of 10 candidates consult the company’s opinions, before sending their application. The proliferation of dedicated websites, such as Glassdoor, makes your employer reputation an essential issue.

The right idea? Collect the opinions of candidates after their job interview. Both to eventually catch up with them, and to attract new talent. I Feedback Now offers you a simple solution to collect the candidate opinions.

A Real Quest For Meaning

young people and ecology


In addition, millennials and younger people are looking for one thing: meaning in their work. They do not hesitate to boycott companies that do not respect their belief, for example the protection of the environment. And that’s even if you earn less. This is what the 30,000 signatories of the Student Manifesto for an Ecological Awakening (2019) are committed to.

In terms of personal development

Young people also want to achieve what they do. In practical terms, this requires intrapreneurship. Let’s take the example of Google. The company applies the 80-20 rule, i.e. 80% of the time employees spend on their main activities, and 20% for other projects. What are the plans? Collaborative creations and reflections, which have also given rise to products such as Chrome or Maps.

In fact, one in two young people between the ages of 15 and 29 would be tempted by the idea of creating their own business (Source : Challenges). As a result, the relationship with the employer is different. There are no longer any plans, in general, to stay in the same company in the long term.

So companies can still appeal to young people, and that’s all the better. But this will not happen without some organizational efforts and questioning;-)